Smartphones are among the rapidly growing best sellers on the Indian E-commerce retail platforms. Flipkart has emerged as the clear winner in this competition in the last quarter beating arch rivals amazon along with others. Smartphones in the previous quarter have contributed a third of gross merchandise value i.e. GMV. Flipkart has even doubled or possible tripled the sales during the big bang festival event. They made an history in the Indian market this year when they sold about 1.3 million Smartphones within 20 hours of the sale, which surpassed their previously held record from last year. 51% market share in the month of October-December 2016 was reviewed by Hong-Kong based counter point technology market research. In 2017, Flipkart Smartphone sales grew at a staggering pace of 43%.
The senior director of smartphones at Flipkart, Mr. Ayyappan Rajagopal claimed that they have 70% online market share but they are still growing 70% year after year. Flipkart sales went high because they keep working on the launches and the affordable offers and prices. All the prominent sellers basically focus on the smartphones segment in their offerings simple because they are on the top grocer when it comes to generating revenue. They receive 4-6% commission on per transaction which includes the shipping costs, payment gateway costs and marketing costs. Flipkart has 64 exclusive smartphone ranges with 158 smart models which were launched on the platform in 2017.
Other Offers On Flipkart:
- Flipkart Super Value Week Sale: Exciting Offers on Google Pixel 2, XL
- Flipkart Toys Offer 2018 – Get Up to 70% Off on All Major Brands
- Top Deals on Amazon, Flipkart for Smartphones in 10k to 30k Segment
Flipkart has deployed plenty of smart strategies and promotions to stay ahead in the race. They are expanding the sales to the list of small cities as well, and give delivery within a day and half even during rush seasons such as festive or peak seasons. They have also expanded schemes such as product exchange and NO COST EMI to draw buyers’ attention. They have kept a watchful eye on their supply chain as well so that they can deliver it on top priority. Their firm belief that the online sales will capture 50% of the market at the end of the next year as the online marketplace extends plenty of services and offers which the offline market will not be able to provide. Offline market for example will never be able to give cash back, buy back or product exchange offers with such ease of business for smartphone shoppers. Flipkart’s partnership with the top brands is also one of the major reasons of the huge numbers. Flipkart is expecting the gross sales to increase by 50— 60% in the coming financial year. Since the smartphones have contributed to generating 50% of the company’s annual sales, expectations for growth are higher now. Flipkart now tends to grow close 100% in the flagship segment in 2016-17.
Flipkart is not only keeping an eye on profit margins, they are working out a strategy to invest a hefty sum that they have managed to raise to quickly get hold of the major portion of the market share, so that they can make more funds for more selling and spending the same again to make the pace with the other e-retailers in the market. However, Flipkart is pushing to its best to protect its lead in Smartphone sales. They are simply looking to be the undisputed leader in the category of high priced Smartphone’s as to increase their margins and stay at the top of the race. Customers do come back and would look forward for the high value smart phones which will definitely boost the sale and will help Flipkart to change the Smartphone market. Lastly, we would say Flipkart has driven the Smartphones’ market in India and expanded the competition with the help of their innovations and their marketing stratagem of understanding customers’ requirement. Flipkart is way ahead and keeping up the pace in the race of the highest selling platform in the smartphones category and is likely to keep working on the same in near future as well.